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Understanding The UC Sales Funnel

The traditional “sales funnel” is much different than it was two decades ago, as the internet has changed the process entirely. In the ...

Blog Article
Blog Article
032: The Communication Protagonist's Journey with Dave Michels

In this episode, David and Graham chat with Dave Michels, independent industry analyst and consultant focusing on IP PBX UC strategies and ...

Podcast
Podcast
031: SD-WAN & UCaaS: Match Made in the Cloud with Jeff Burchett

In this episode, David and Graham are joined by Jeff Burchett, Vice President of Sales and Co-Founder at Bigleaf Networks. Jeff has spent ...

Podcast
Podcast
030: The Secrets to VoIP Success with Kevin Emahiser & Jeff Donatini of Propel-U-4-Ward

In this episode David and Graham interview Partners, Kevin Emahiser and Jeff Donatini from Propel-U-4-Ward. As Star2Star's #1 Partners in ...

Podcast
Podcast
029: The Challenges Of Running A Cloud Business with Michael Cromwell

In this episode, David and Graham are joined by special guest and Heads In The Cloud fan, Michael Cromwell, Founder and CEO of EagleTEQ ...

Podcast
Podcast
028: Embracing New Technology In Healthcare with Jonathan Edwards

David Portnowitz and Graham Potter are joined by Harvard and Oxford grad, Jonathan Edwards, live from the suburbs of London. Jonathan, a ...

Podcast
Podcast
027: An Authentic Look Inside The Restaurant Business With Chef Christopher Covelli

David Portnowitz and Graham Potter interview Graham’s next door neighbor, celebrity chef Christopher Covelli. Chris specializes in ...

Podcast
Podcast
026: An Expert's Guide To Successful Sales With Colin Johnston

David Portnowitz and Graham Potter are joined, in-studio, by Colin Johnston, industry expert and Executive Vice President of Strategic ...

Podcast
Podcast
025: The Future Of The Telecom Industry With Agustin Argelich

In this episode, David Portnowitz & Graham Potter are joined by Agustin Argelich, live from Barcelona. Agustin is the Founder, President, ...

Podcast
Podcast
024: Workplace Productivity, IT, & Travel with Chuck Lear

In this episode David and Graham interview Chuck Lear, Founder and Managing Partner of Lear360. They discuss workplace productivity ...

Podcast
Podcast
Fourth Quarter Review: How To Own Your Year

We are in the heart of the fourth quarter, which is one of the busiest times of the year for any business. This is sink or swim time, when ...

Blog Article
Blog Article
Customized Communications Can Help Your Business Thrive

Far too many businesses today are struggling with poor quality communications. In a recent survey of 400 organizations with 100,000 ...

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Blog Article
Looking Forward To Seasonal Trends

There are plenty of challenges you can’t control in business, like the economy, fluctuating market conditions, and changing customer ...

Blog Article
Blog Article
10 Tips For Selling Evolving & Emerging Technologies

Now is an optimal time to be selling evolving and emerging technologies, as so many businesses are looking to improve their data processing ...

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Blog Article
UC Solutions For Every Industry

Unified Communications (UC) is more than just an enterprise communications strategy. It’s part of a larger digital transformation ...

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Blog Article
The US PSTN Migration & Adoption Of VoIP

On January 31, 2014, the FCC voted unanimously in favor of deactivating the United States of America’s public switched telephone network ...

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Blog Article
Top 10 Technologies That Changed Business Communications

Sometimes it’s important to take a step back and consider all of the amazing resources that we have at our disposal today in the ...

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Blog Article
The Characteristics Of A True Global Communications Company

The Unified Communications (UC) market is undergoing explosive adoption, with some analysts predicting a compound annual growth rate (CAGR) ...

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Blog Article
Business Growth Strategies For Communications Providers

Incumbent telcos are now facing a paradox, explains a McKinsey report. On one hand, the demand for digital products and services is ...

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Blog Article
Top 10 Favorite Unified Communications Features

Unified Communications (UC) is a quickly growing phenomenon worldwide. It allows individuals and businesses to connect in unprecedented ...

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Blog Article
Market Watch: The Latest Trends In Unified Communications

Excitement continues to grow around unified communications (UC), one of the most transformative business technologies to date. Related: UC ...

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Blog Article
Key Market Drivers In Cloud Communications

The global cloud communications market has grown to the point where most companies are well aware of the features and benefits the ...

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Blog Article
Is Your Contact Center Stuck In The Past?

The majority of customer service departments are struggling to keep up with evolving consumer demands, a new report explains. Related: ...

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What UC Can Do For Workplace Collaboration

Collaboration in the workplace is a sign of an effective, high-functioning team. Today, companies are placing more emphasis on a balance ...

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Blog Article
Ease The Pain Of M&A With Unified Communications

We have seen a healthy amount of merger and acquisition activity over the last few years. In 2017, for instance, over 50,600 transactions ...

Blog Article
Blog Article
UC Trivia: Top Trends Edition

The telecommunications industry is undergoing transformation to keep pace with new technological and cloud trends. Many of the recent ...

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Blog Article
Beat Seasonal Slowdowns With Unified Communications

We’re about to hit the dog days of August, which is usually one of the slowest months of the year for a B2B organization. Sales can take ...

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Blog Article
Vertical Markets For Cloud UC

Industry analysts are predicting the cloud UC market to grow exponentially. At 54 million seats in 2017, billions of capital are still ...

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Blog Article
Top 10 Trends In Productivity For 2018

Overall productivity gains have been slow over the last two years. In 2016 and 2017, the U.S. experienced an average yearly increase in ...

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Blog Article
What Can Full Spectrum Communications Offer Your Business?

Businessman Karl Iagnemma once famously said that uniformity is the friend of scalability, a statement that holds true for just about every ...

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Blog Article
Why Businesses Are Changing Their Views On UC

Since the advent of mobile and unified communications, communications capabilities were untethered from desktops, allowing users to ...

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Blog Article
The Difference Between Cloud & Hosted Services

It seems as if everyone has their own definition of cloud and hosted services. In truth, cloud and hosted are very similar — both are ...

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Blog Article
Why Small Business Communications Are An Important Revenue Stream

When it comes to business customers, bigger isn’t always better. When most UCaaS vendors, for instance, talk about the service ...

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Blog Article
UCaaS & SD-WAN Solutions: The Perfect Pair

Unified Communications as a service (UCaaS) has become a cure-all communications technology due to its ability to transmit powerful voice, ...

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Blog Article
Why Do We Need Desk Phones?

Why purchase desk phones, when you can achieve flexible and cost-effective communications using mobile devices and softphones? Many ...

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Blog Article
How UC Is Leading Digital Transformation

One of the top reasons why businesses undergo digital transformation is to create a framework that promotes continuous growth and ...

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Blog Article
Multi-Persona Mobility: An Easier Way To Enable BYOD

While bring-your-own-device (BYOD) is often lauded as a flexible and employee-centric strategy, it has one major drawback: it’s difficult ...

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Blog Article
023: Our Interview With Dr. Disruptive a.k.a. Jonathan Yarmis

In this episode, we talk tech with one of the leading experts in Advanced, Disruptive, and Emerging technologies and a veteran of 30 years ...

Podcast
Podcast
It’s Been A Minute… Recap Our Latest Podcasts

We have some very interesting and fun podcast episodes in this edition of Heads In The Cloud recaps. These most recent podcasts tackle many ...

Blog Article
Blog Article
Trivia Time: Test Your Contact Center Knowledge

Whether you are buying or selling contact center services, it’s important to understand our industry’s terminology if you want to get ...

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Blog Article
Why Small Businesses Should Choose Cloud-Based VoIP

If you want to grow into a large enterprise, it’s important to remain vigilant about how you spend money. After all, seven out of 10 ...

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Blog Article
Why UC Is The Solution To App Overload

Back when apps first started making their way into the enterprise, the expectation was they would save time and boost productivity. In many ...

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Blog Article
The Top 5 Benefits Of Hosted UC

Stop and think about why you are looking into Unified Communications (UC) for your company. Are you trying to keep up with the trends? Is ...

Blog Article
Blog Article
What Is Hosted Unified Communications?

Over the last several years, we have seen a big shift in the way businesses share information and collaborate on projects. The days of ...

Blog Article
Blog Article
022: From Mainframes to the Marketplace: An Analyst's Memoir with Joel Wecksell

In this episode, David and Graham welcome expert analyst and possible X-Men, Joel Wecksell from The Skills Connection.LISTEN NOW

Podcast
Podcast
Why WebRTC Is Finally Ready To Take On The World

When the WebRTC project was launched, speculation quickly spread about the potential for browser-based communications to disrupt the ...

Blog Article
Blog Article
Voice Recognition Is The Next Phase Of UC

Unified Communications can broadly be defined as the ability to communicate using any medium of choice at any time and switching seamlessly ...

Blog Article
Blog Article
021: Wining, Dining, & All Things Consulting with J.R. Simmons

In this episode, sponsored by VTech, DJ Potter brings in the beat and David gets to the meat of their interview with J.R. Simmons, ...

Podcast
Podcast
Creating The Meeting Room Of The Future

Think about your last meeting. How was it scheduled? Were you in a conference room, office, or huddle? Did everyone have the technology ...

Blog Article
Blog Article
The Digital Workplace & Industry 4.0

According to Gartner, the Digital Workplace enables new, more effective ways of working, raises employee engagement and agility, and ...

Blog Article
Blog Article
020: Catching Up On The UC Headlines with Tracy Venters

In this episode, sponsored by VTech, David and Graham talk with Tracy Venters, Chief Strategist for Town Crier Consulting. LISTEN NOW

Podcast
Podcast
019: Exploring The Deskphones Of The Future With VTech’s C.H. Tong

In this episode, David and Graham interview C.H. Tong, President of VTech Telecommunications.LISTEN NOW

Podcast
Podcast
018: Talking Security With Harold A. Logan From Star2Star

In this episode, David and Graham invite Hal Logan, Star2Star's very own Director of Professional Services. They discuss Hal's career and ...

Podcast
Podcast
017: Looking Out For The Latest UC Trends with David Mario Smith

In this episode, David is joined by special guest host, Frederick Philip von Weiss, Executive Producer of Heads In The Cloud and Creative ...

Podcast
Podcast
016: Welcome To Our (Master Agent) World with Chris O'Brien, & Phil Keenan

In this episode, David and Graham talk shop with Chris O'Brien, Head of Sales, and Phil Keenan, President at MicroCorp.LISTEN NOW

Podcast
Podcast
015: In A Podcast Far, Far Away... with Paul Hoffman

In this episode, we travel to a galaxy far, far away to interview Paul Hoffman, President of SouthTech IT, a long-term Star2Star ...

Podcast
Podcast
Developing A Strategic Business Plan For UC

When it comes to updating your infrastructure and technology platforms for an agile, cloud-native, digital work environment, implementing ...

Blog Article
Blog Article
How The 5G Network Will Benefit Business

Critical to businesses moving forward, the 5G network holds the power to be totally reactive, make greater use of resources, and capitalize ...

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Blog Article
4 More Communication Trends To Look For In 2018

We recently posted a blog about tech trends that businesses can expect to impact their markets this year. In general, we can expect ...

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Blog Article
National Doctors' Day: 5 Ways To Support Your Patients More Effectively

We celebrated National Doctors' Day on March 30 to honor physicians for the work they do, the communities they serve, and their ...

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Blog Article
World Backup Day: 3 Ways To Keep Your Communications Protected

Last year was the worst on record for data breaches and data loss. Compromised records were up 24.2 percent year-over-year, breaches rose ...

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Blog Article
Business Trends To Watch For This Spring

Spring is around the corner, and with the melting snow and moderating temperatures, animals and plants are coming out of hibernation. ...

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Blog Article
Things You May Not Know About Alexander Graham Bell

The next time you pick up your iPhone, stop and think about how it all got started. Long before there was Steve Jobs, there was Alexander ...

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Blog Article
5 Ways To Make Your Salespeople More Effective

If you’re in sales, you know the ABC rule — always be closing. But while this sounds great, the truth is that sales aren’t so ...

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Blog Article
QUIZ: How Well Do You Know The Communications Industry?

UC Trivia Quiz Welcome to the very first Star2Star blog quiz! In this quiz, you can test your knowledge of UC trivia and find out how well ...

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Blog Article
Star2Star Preparing To Blast Off In 2018

2018 is poised to be an exciting year for Star2Star. Our recent merge with Blueface, a dynamic and constantly changing industry landscape, ...

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Blog Article
Exploring New Worlds With Heads In The Cloud

David and Graham explore the farthest reaches of galaxy to the inner workings of Unified Communications in the latest podcast episodes from ...

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Blog Article
4 Call Center Trends You Should Know About

One of the biggest challenges for customer service administrators today is knowing which call center trends should be avoided, and which ...

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Blog Article
How To Ensure UC Security

As ransomware, hacking incidents, and massive data breaches continue to play out in the headlines, organizations who rely on VoIP and ...

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Blog Article
UC’s Past & Present As Disruptive Technology

Unified Communications (UC) has been gaining significant momentum in the last few years, but it’s history as an innovative, disruptive ...

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Blog Article
6 Long-Term UC Benefits For Your Business

A growing number of businesses are now leveraging the benefits of Unified Communications (UC), an interconnected system of applications and ...

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Blog Article
Valentine’s Day Restaurant Tips: 4 Ways To Prep Your Communications

Get ready for chocolates, heart-shaped candy, “be mines”, and flowers: Valentine’s Day is around the corner. For many couples, that ...

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Blog Article
Valentine’s Day Retail Season Is Around The Corner

The holiday shopping rush is over, which means we are now entering a brief financial slowdown. But this slowdown won’t last long. ...

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Blog Article
World Mac Day: Celebrating VoIP Mac Solutions

In 1984 the world changed. Heralded with an iconic Super Bowl commercial riffing Big Brother, and featuring a sporty blonde with a hammer ...

Blog Article
Blog Article
Breaking News! Alan Foy On The Star2Star & Blueface Merge

Get to know Star2Star's new CEO, Alan Foy, as David and Graham host him on this breaking news episode of Heads In The Cloud. Learn more ...

Podcast
Podcast
Why Blockchain Is 'Off The Chain' In 2018

For the first podcast of 2018, David and Graham speak with Joseph Williams, an analyst and consultant in the UC industry. Joseph shares his ...

Podcast
Podcast
Extra, Extra, Read All About It! UCaaS & CPaaS Are On The Front Page Of The Internet

In this episode, David and Graham interview Doug Green, Publisher at Telecom Reseller, a leading news service that covers the latest ...

Podcast
Podcast
Heads In The Game

In this episode, David and Graham speak with Steve Shenbaum, Founder and President of Game On Nation, an interpersonal communications and ...

Podcast
Podcast
And In This Episode…

We have some very exciting news in this edition of Heads In The Cloud recaps. Not only do we go over some more exciting topics covered by ...

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Blog Article
The Top 5 Communication Trends Impacting SMBs In 2018

The nation’s small and medium-sized businesses (SMBs) see technology as a primary factor in meeting business objectives. 2018 will be ...

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Blog Article
Word Nerd Day – A Checklist Of Communications Terms To Know

The Unified Communications industry is full of jargon that can be a bit overwhelming. To simplify the learning curve for those who may be ...

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Blog Article
UC Trivia To Know For National Technology Day

From the wheel, the printing press, and the cotton gin to modern flight, personal computers, and artificial intelligence, technology is the ...

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Blog Article
Communications Trends 2018: 3 To Expect This Year

Right now retailers across the U.S. are celebrating a record-breaking holiday shopping season. This season, sales surged by 4.9 percent ...

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Blog Article
Make Your 2018 Resolutions For UC

The move to implement Unified Communications has gained momentum among businesses of every size thanks to its demonstrable ROI: UC offers ...

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Blog Article
Star2Star 2017 Wrap-Up

Our final blogs of the year are being released this week. Throughout 2017, we have shared the latest developments in the Unified ...

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Blog Article
2018 Trends For UC

Unified Communications (UC) shows no signs of slowing down in 2018, as businesses looking to gain competitive advantage through the latest ...

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Blog Article
Top UC Trends In 2017: A Review

As the end of another year approaches, the reflecting on the events of the past few months becomes top of mind. In this spirit of ...

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Blog Article
6 More Cold Calling Tips That Will Help You Close Deals

Let’s face it: there is nothing easy about cold calling. It’s a tough game — and something that takes a lot of hard work to ...

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Blog Article
SD-WAN & UC: How This Dynamic Duo Benefits Your Business

The Unified Communications (UC) space is taking off in new directions and exploring exciting possibilities. If you’ve kept up to date, ...

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Blog Article
5 More Marketing Tips To Boost Last-Minute Holiday Sales

Once again, it’s the most wonderful time of the year. That means your team is back at it, working overtime to drive last-minute holiday ...

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Blog Article
How Amazon UC Products May Impact Enterprise Markets

Echo Show, Amazon UC For Your Home Amazon could soon be shaking up the Unified Communications (UC) landscape with a device that began in ...

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Blog Article
Why Invest In UCaaS?

Unified communications is rapidly becoming a must-have for both small- and medium-sized businesses as well as large enterprises. The ...

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Blog Article
11 Sales Tips For Small Businesses

Right now is a great time to own a small business in the U.S., with optimism and confidence in the economy currently at a 12 year high. ...

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Blog Article
Top 4 Ways To Communicate With The Millennial Generation

If there is one question that just about every business leader is asking today, it’s how to connect with the millennial generation. This ...

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Blog Article
Last Time On Heads In The Cloud...

Have you been keeping your head in the cloud? David and Graham, our Heads In The Cloud podcast hosts, sure have! We have four more episode ...

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Boost B2B Sales By Addressing These 3 Pain Points

Now that we’re closing in on Q4 ‘17, it’s time to sit down and reflect on how your B2B sales department has performed thus far. Are ...

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Blog Article
We're Not Here For A Long Time, But A Real-Time

In this episode, David and Graham interview the podcast's first international guest, Tsahi Levent-Levi. Levent-Levi calls in from Israel to ...

Podcast
Podcast
The Wheel, The Telephone & 5G: The World's Greatest Inventions

In this episode, our hosts discuss the latest advancement in wireless technology, 5G, with Gregory H. Collins, Founder & Principal Analyst ...

Podcast
Podcast
This One's All About Marsha, Marsha, Marsha--And Media Management

In this episode, our hosts interview one of Star2Star's very first customers, Marsha Friedman from Event Management Services (EMSI), the ...

Podcast
Podcast
Chaos Is A Ladder

In this episode, our hosts talk shop with one of Star2Star's very first in-studio (and company) guest. As our first ever in-studio guest, ...

Podcast
Podcast
Keep True To The Dreams Of Your Youth (Pumpkin)

In this episode, our hosts chat with Evan Kirstel, renowned social media influencer and 5th most influential B2B marketer in the US. Evan ...

Podcast
Podcast
Collaboration Innovation, What's Your Implication?

In this episode, our hosts chat with Shawn Puddester, VP of Global Service Providers at Polycom. Shawn shares his experience with Polycom ...

Podcast
Podcast
Digital Transformers, More Than Meets The Eye

In this episode, our hosts chat with leading UC analyst and strategic consultant, Sheila McGee-Smith. Sheila provides expert insight into ...

Podcast
Podcast
We Like To Merge It, Merge It

In this episode, our hosts chat with VP of Digital Transformation at Frost & Sullivan, Elka Popova. They discuss changes in the UCaaS space ...

Podcast
Podcast
Mobile Killed The Desktop Star (Maybe)?

In this episode, our hosts chat with VTech’s Director of Sales Service Providers North America, Matt Hickey. They debate whether the ...

Podcast
Podcast
If You Build It, Will They Come?

In the inaugural episode of Heads In The Cloud, hosts David Portnowitz and Graham Potter chat with President and Principal Analyst at ...

Podcast
Podcast